Guidestar’s Platinum Level for The Joy of Sox

The Joy of Sox, a nonprofit providing new socks to those experiencing homelessness, earned Guidestar's 2018 Platinum Seal of Approval.
The Joy of Sox, a nonprofit providing new socks to those experiencing homelessness, earned Guidestar’s 2018 Platinum Seal of Approval.

The Joy of Sox, a 501(c)(3) nonprofit, that provides new socks to those experiencing homelessness earned the 2018 Platinum GuideStar Nonprofit Profile Seal of Transparency, the highest level of recognition offered by GuideStar, the world’s largest source of nonprofit information. By sharing metrics that highlight progress The Joy of Sox is making toward its mission, the organization is helping donors move beyond simplistic ways of nonprofit evaluation such as overhead ratios.

“In accordance with our long-held belief in being transparent about our work,” said Tom Costello, Jr, Chief Sock Person & Founder, “we are excited to convey our organization’s results in a user-friendly and highly visual manner. By updating our GuideStar Nonprofit Profile to the Platinum level, we can now easily share a wealth of up-to-date organizational metrics with our supporters as well as GuideStar’s immense online audience, which includes donors, grantmakers, our peers, and the media.”

To reach the Platinum level, The Joy of Sox added extensive information to its Nonprofit Profile on GuideStar: basic contact and organizational information; in-depth financial information; qualitative information about goals, strategies, and capabilities; and quantitative information about results and progress toward its mission. By taking the time to provide this information, The Joy of Sox has demonstrated its commitment to transparency and to giving donors and funders meaningful data to evaluate The Joy of Sox.

“This is really special and I encourage you to visit our profile on GuideStar to see what we’re all about,” added Costello. “We’re thrilled that our GuideStar Platinum Nonprofit Profile and its associated benefits help us better communicate our organization’s exciting initiatives at a global scale.”

About The Joy of Sox.  The Joy of Sox® is a Philadelphia-based 501(c)(3) nonprofit with the mission of giving joy to those experiencing homelessness by giving them new socks.  Their vision is to be the best sock charity in the United States, and to every person experiencing homelessness in America six pairs of new socks every year.  Founded in 2010 they have given over 277,600 pairs of new socks  – over a quarter of a million pairs! – to the homeless in 33 states and five countries.  For more information please visit